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They say creativity loves constraint. In fact, if you ask professional, creative people about their “limitations” they naturally see them as exciting and stimulating. Engineers and software designers for instance see constraints as absolutely fundamental to problem solving. So why does constraint get such a bad wrap? Why do so many people see them as things to be managed and talked around and spun? In this week’s episode, Adam Morgan delves deep into this topic and explains his process for creating a framework to understand constraint and a process to help people successfully manage it.

Welcome to this week’s episode of the Innovation Ecosystem podcast, where Mark Bidwell and Roddy Millar interview remarkable and thought-provoking guests about innovation, leadership and change in the world of business.

Visit InnovationEcosystem.com to subscribe, download the full transcript, additional resources and more.

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Listen to ‘Beautiful, Transformative Constraints’ with Adam Morgan

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Adam Morgan is the author of A Beautiful Constraint and Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.

Mark Bidwell has extensive experience catalyzing and driving change in a variety of marketing and leadership roles at market-leading companies such as BP Oil, The Hay Group, and Syngenta, where I lhe the creation and development of a $2bn Specialty Crops business unit. Mark’s initial exposure to disruptive innovation involved launching London’s first home-delivery supermarket, followed by introducing the first web-based consulting product to European clients in 1995, which formed the basis of a business that today generates revenues approaching $150m.

Through the innovation ecosystem show, Mark and Co-founder Roddy Millar bring you key insights, fresh perspectives, and proven tools you can use straight away to make you more successful professionally and personally.

For more information, please visit markbidwell.com or email mark@innovationecosystem.com