Innovation Lifecycle2025-10-22T23:27:50-07:00
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Reducing Confusion, Promoting Diffusion

January 31st, 2013|

In this series of three articles Paul Hobcraft explores the value of knowledge and education for innovation. Concluding the discussion, in part three the author reviews faulty innovation practice and argues in favor of recognizing innovation as a value enhancing and organizational life-changing event we need to move towards increasingly.

The Real Value of Knowledge Exchange

January 17th, 2013|

In this series of three articles Paul Hobcraft explores the value of knowledge and education for innovation. Continuing the discussion, in part two the author investigates the various aspects of modern knowledge exchanges including their psychology, mechanisms and complexities that govern them.

The Role of Education and Learning for Innovation

December 27th, 2012|

In this series of three articles Paul Hobcraft explores the value of knowledge and education for innovation. In part one he opens the discussion by exploring some of the biggest challenges faced by organizations today and provides encouragement to explore emerging practices.

Get a Taxi – Anatomy of a Process Innovation

December 13th, 2012|

With over 400 million Google hits, “innovation” may be considered a buzzword, some entrepreneurs may even avoid talking about it, but they’re certainly practicing it! This article takes a closer look at an example of process innovation in the service industry. Understanding it better offers the possibility of spotting a large range of opportunities and converting them into business successes.

A Strategically-Focused Innovation Process

November 28th, 2012|

Many people assume that creating new ideas is the beginning of the innovation process, but actually that’s not true, according to Langdon Morris. He explains that ideation occurs in the middle of a disciplined, strategically-focused innovation process. In this article, he outlines an 8-step innovation process that promises better results than the traditional 'spray and pray' approach to developing and managing ideas.

Creativity: Start from Scratch Conceptually

September 17th, 2012|

Business, governments and individuals can easily become bogged down by procedures and processes that harm efficiency and kill innovation. The obvious solution is to start from scratch. Here's how to do it, according to Jeffrey Baumgartner.

Faster than Real Time Innovation?

August 16th, 2012|

Companies are better today at predicting consumer behavior than at any moment in time. How do they do it? Big data. In this article Saman Musacchio takes a look at the latest research and development trends and what they mean for the future of innovation.

Product Innovation: Unifying People, Processes and Tools

February 15th, 2012|

Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes and tools.

Five Dimensions to Conceptualize Your Idea to Make it a Successful Innovation

January 23rd, 2012|

When conceptualizing a new idea, it is essential to direct the thinking to specific dimensions and search answers to certain questions to help evolve the idea from the initial thought through the various stages of innovation. This article suggests a framework for conceptualizing an idea and helps develop an understanding of the dimensions and questions that you need to consider.

How Next-Generation Social Technologies can Help Drive Innovation

October 19th, 2011|

Product innovation is about developing and delivering the “next” product or service-to-market quickly and cost-effectively. A well-managed innovation process that meets customer demands for new and unique products and services can contribute to creating a competitive advantage and business growth. Organizations can improve their innovation processes through the use of next-generation social technologies, says Catherine Constantinides.

Stop the Reckless Brainstorming and Focus your Creativity!

October 11th, 2011|

In their desperation to be innovative, companies often brainstorm themselves into idea overload, generating ideas that ultimately are failures. But what if companies could focus those brainstorming efforts and develop an efficient, targeted process for creativity? InnovationManagement asked Tony Ulwick to share his thoughts on how to leverage the creativity and get a better outcome.

Building Your Innovation Toolbox for Successful Co-Creation

July 11th, 2011|

Innovation management has become one of the most critical factors contributing to sustained business growth. Co-creation is an extremely powerful driver of innovation provided that you manage the process and harness social technology. In this article Catherine Constantinides takes a closer look at the different tools you need to consider to be successful.

How to Create Compelling Brand Experiences

June 27th, 2011|

Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.

Understanding and Exploiting Innovation Ecosystems

June 23rd, 2011|

Do we have too static and rigid a view of innovation? It should be all about dynamic connections, imagination, experience and the interconnection of people and machines. In short it should be about identifying, understanding and exploiting innovation ecosystems, says Eunika Mercier-Laurent, author of The Innovation Ecosystem.

Immersive Virtual Worlds as Innovation Platforms

May 26th, 2011|

Can you improve the innovation process as well as reducing the cost of engaging with users, developing new ideas and prototyping and testing solutions by making use of virtual environments? Jeffrey Philips and Jena Ball point the way.

How To Make Your Ideas Actually Happen

May 9th, 2011|

Over the past three years companies have invested heavily in generating new ideas. So how do you make new ideas happen? Scott Belsky shares some of the secretes of successful rainmakers.