Pulp Innovation

Matt and Marlow consider hiring an experienced ethnographer and market research consultant to the team. Can a candidate coming from a slow, controlled culture meet the demands of their practice? And more importantly, does she share their same views on qualitative tools?

Marlow reflects upon the waiting period a consultant must endure while their client contemplates the investment and risks of innovation.

After a productive idea generation session, Marlow facilitates the subsequent steps of consolidation and voting and then finds the ever-elusive downtime.

After the presentation with Accipiter, Marlow facilitates an ideation session with a client now adept in innovation techniques.

In this week's instalment of Pulp Innovation Marlow lays out the core of an innovation program; the innovation team.

The presentation of a new innovation inniciative to top management is a decisive moment for both the consultant and the organization. The big question is often will the leaders listen to reason? Marlow makes headway in Jeffrey Philips new instalment of Pulp Innovation.

Marlow begins to present his case to the skeptical audience. Will the Accipiter management team succeed at defining innovation?

After weeks of deliberating on the need for innovation at Accipiter, Marlow finally arrives in the executive conference room.

In this week's installment of Pulp Innovation Marlow prepares to present a much needed innovation initiative to Accipiter's executive team.

The phone rings with a request for a presentation to introduce the innovation initiative and educate the executive team.

When Accipiter leans toward using idea management software without having any clear goals, personnel or process to manage their ideas, Marlow fears the worst…

After receiving some promising feedback, Marlow looks to connect with the key decision makers at Accipiter.

A senior member of staff wants to go further with the innovation initiative. How can we help her without risking a communications breakdown further up the food chain?

Our intrepid innovators settle in the Juan Chang restaurant to figure out their next move. Then they get a call....

How do you turn the client's demand for a quick fix into a need for long term capability improvements? Marlow has a handful of answers to Accipiter's problems but faced with three contrasting personalities getting the right messages heard is going to be tough.