Ever wondered if your message is hanging out there waiting for takers? Well try communicating a different way. Jeffrey Phillips one of the best known names in innovation management has decided to take the novel route to communicating about the good and the deficient in enterprise innovation practice. We decided to serialise it as an Innovation noir.
The results from the ethnography along with the scenario planning made a big impact on the Accipiter executives. A number of people entered the meeting as skeptics and left, if not as believers, with a different perspective. What does this triumph mean for Marlow and his innovation team? Find out in the conclusion of Pulp Innovation.