DEREK CHESHIRE
Derek Cheshire is an innovation strategist and expert on the topics of innovation and business creativity. He is creator of the Innovation Equation, author of articles such as ‘Slow Innovation’ and ‘How To Generate 20 Business Ideas Over Coffee’ and has appeared on the CNBC program ‘The Business Of Innovation.’ Visit www.creative4business.co.uk.
A morphological matrix is a powerful tool for generating ideas, based on potential variations in a problem's characteristics.
Derek Cheshire offers some advice on how to identify the drivers of future trends and develop new product and service ideas to drive your innovation program and your business.
Reverse (or negative) brainstorming is an ideal technique for people in businesses of all sizes, either on their own or with colleagues. It can also be slotted into short periods of time such as coffee breaks, bus or train journeys or while waiting for someone. And if your board meeting drags on you can always let your mind wander a little.
