Eivor Oborn is Professor of Healthcare Management at Warwick Business School, and her research interests include knowledge translation, organisation theory and change, innovation, technology use and health policy reform. She is regularly interviewed in the media on innovation, most notably the BBC, Daily Telegraph and The Times.
Four lessons from M-Pesa on Innovation Adoption
M-Pesa, a mobile-based financial service, did not follow a linear, step-by-step innovation process. In this article, Eivor Oborn follows M-Pesa's rapid trajectory to unearth how people who used it in Kenya, and how that helped the company adapt its product development.