SIMON KIRBY
Simon Kirby consults on innovation, service and strategic marketing for corporate and government clients. He’s the founder of Opine Consulting.
After Eureka: 7 Questions to Test Innovation for Profit Potential
Analytical strategic frameworks are not the key to creating transformative innovation. But a robust strategic framework is essential for shaping and developing an idea. In the battle for hearts and minds, analysis is also the only way to win over the brains of corporate sponsors, venture capitalists, bank managers and spouses. After the "Eureka" moment, it's essential to have a disciplined framework that puts a spotlight on the things that will determine the commercial potential of your idea.