Five Ideation Dilemmas
When do companies decide to innovate and when do they decide to go incremental or radical? Gijs van Wulfen discusses the dilemmas of decision making.
When do companies decide to innovate and when do they decide to go incremental or radical? Gijs van Wulfen discusses the dilemmas of decision making.
Leading companies in Europe have abandoned their old and more or less closed systems, and are building new eco systems that include collaboration with academies, suppliers and sometimes even competitors to create more value for their customers. These companies are examples of a successfully managed innovation process.