Technology continues to evolve at a steady pace. It's no secret that modern technology has, in many ways, shaped how businesses and companies promote themselves, as well as their products or services to their target audience.
We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.
Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.
Starting your own business can be an exciting but challenging endeavor. Even for those experienced in management, entrepreneurship can be daunting. With unexpected obstacles that constantly crop up, you need to protect your business from day one if you wish to succeed. Here are some essential tips for safeguarding your startup:
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. However, a lot more emphasis is placed on the sales and business development departments. But if the goal is in growing the company, it more important to give B2B marketers a greater role and responsibility.
Companies are struggling with keeping themselves alive when new products disrupt the market. How does disruptive innovation occur and how can companies prepare for that?
Marketing a small business may seem to be a daunting, expensive task. But it doesn’t have to be so. These expert marketing tips specifically for small business owners offer proven strategies you can apply immediately to start reaching out to your customers.
There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.
Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.
I have asked Costas Papaikonomou (CP), founding partner of innovation powerhouse Happen, to discuss with me (FP) the theme here below. The purpose is to spark useful conversations about the evolution of the Marketing and Brand job.
In the world of small businesses, there are only three golden rules you need to keep in mind:
In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.
We often talk about the role of innovation in an age of constant, radical disruption, as defined by the 4th industrial revolution. Within this new environment, innovation leaders should play an essential role in helping the organization thrive and drive growth.
Beer is one of the oldest alcoholic beverages. It was brewed around the ancient world at various times, in Mesopotamia (known today as Iraq), ancient Iran, ancient China, Egypt, and Armenia, ranging from 3,500 to 10,000 years ago. Beer was one of the first fermentation processes undertaken by humans.
If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.