With the acceleration of modern economic, societal and environmental changes, new opportunities are created everywhere, and often where we least expect them.
Machine learning is not a sci-fi concept anymore. Over the past few years, it has improved business operations in multiple ways. One of the areas that benefit from ML technologies the most is business communications. So, how does machine learning impact your internal and external communications? Let’s find out!
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise?
In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
Eco-friendly businesses are gaining popularity among consumers who value companies that promote sustainability and corporate responsibility. However, the problem facing a lot of these companies is reaching potential customers who aren’t actively seeking out environmentally conscious businesses.
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next.
Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.
Decision-makers can create a more equitable – and profitable – work environment by promoting gender equality – starting with the marketing business unit.
So much has already been said about what smaller, fresh companies need to do in order to gain a competitive edge in a well-developed market, but how often do you think about what those well-established businesses should do to achieve the same?
Business owners can boost the visibility of their digital assets by taking advantage of a few helpful practices.
If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.
Technology continues to evolve at a steady pace. It's no secret that modern technology has, in many ways, shaped how businesses and companies promote themselves, as well as their products or services to their target audience.
We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.
Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.