marketing

Why Your Online Marketing Needs an Offline Boost

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

2019-05-10T17:04:53-07:00May 21st, 2019|Categories: Strategies|Tags: , , , , , |

Digital Factory of the Incumbent: Software of the Mind

This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.

Essential Tips for Safeguarding Your Startup

Starting your own business can be an exciting but challenging endeavor. Even for those experienced in management, entrepreneurship can be daunting. With unexpected obstacles that constantly crop up, you need to protect your business from day one if you wish to succeed. Here are some essential tips for safeguarding your startup:

The Importance of B2B Marketers and Their Impact on the Company

When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. However, a lot more emphasis is placed on the sales and business development departments. But if the goal is in growing the company, it more important to give B2B marketers a greater role and responsibility.

2019-04-30T16:39:30-07:00March 1st, 2019|Categories: Organization & Culture|Tags: , |

Expert Marketing Tips for the Small Business Owner

Marketing a small business may seem to be a daunting, expensive task. But it doesn’t have to be so. These expert marketing tips specifically for small business owners offer proven strategies you can apply immediately to start reaching out to your customers.

2019-04-30T16:46:16-07:00January 4th, 2019|Categories: Strategies|Tags: , , , , , , , , , |

3 Unique Ways to Improve the Online Engagement of Your Business

There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.

2019-04-30T16:47:20-07:00December 19th, 2018|Categories: Strategies|Tags: , , , , , |

6 Mistakes to Avoid When Creating a Social Media Conversion System

Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.

Innovation and Process Automation for Small Businesses

In the world of small businesses, there are only three golden rules you need to keep in mind:

Reasons Why You Should Constantly Innovate Your Website

In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.

2019-04-23T09:44:55-07:00June 11th, 2018|Categories: Strategies|Tags: , , , , , , |

The Value of Innovation at a Time of Crisis

We often talk about the role of innovation in an age of constant, radical disruption, as defined by the 4th industrial revolution. Within this new environment, innovation leaders should play an essential role in helping the organization thrive and drive growth.

How Can Personalization Improve Your Business Impact?

If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.