Technology is transforming every industry across the globe, and its effectively driving the business world forward as a whole. At the center of all of this is, of course, the bottom line, or the consumers, and how they benefit from the integration of tech solutions into the processes of their favorite brands.
Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?
Advancements in technology are the main cause of disruption across various industries these days. Technology brings numerous benefits and various opportunities for businesses. However, adopting and adjusting to new tech can oftentimes be quite challenging.
Design Thinking (DT), (also known as human-centered design) is an innovation process used to evolve products and services in business and social impact sectors. World-renowned companies like Apple, Google and GE use DT for business solutions, and top-tier colleges like Stanford, Harvard and MIT teach DT to students looking to solve the world’s biggest problems.
Small companies developing new technologies strive to survive the process of technology development: they have scarce resources to engage in business relationships. Is there any value on which they are missing out?
It’s a fast-paced business world out there where innovation is the name of the game and a powerful tactic that ensures long-term success. After all, if your company is not innovating and reinventing its processes across the board, then you’re falling behind.
Who among us doesn't shop on Amazon, EBay or Ali Express? Remember when we still went to actual stores for every single purchase? It wasn't that long ago. And if you think we've reached the end of the process, you're mistaken - the world is going to keep changing. The direction is clear. We're in the midst of a tremendous change.
It's sometimes crazy to think that a simple gadget can completely alter someone's life. However, you only need to consider the smartphone to realize just how effectively that can happen. Before smartphones, people needed all of their tech services on their computer which was usually stationary in their homes.
The industries of manufacturing and energy are poised for more disruptive change perhaps than any other industry. These companies are impacted by sustainability issues, consumer attitudes and behaviors, digitization, 3D printing, emerging automation and technology, and so much more.
The Information Age has made way for several innovations across the business world. While the business industry—much like the American educational system—has been slow to the uptake of implementing technological advancements into their marketing and planning strategies, the 2020s herald a new age for the use of data and technological advancement in companies big and small. 2019 is a fantastic transition year for learning how to use big data in a big way.
New technological advancements emerge every day. As this takes place, it's important to stay aware of changes and advancements.
Consumerism is already undergoing some big changes, and there will likely be even more as technology asserts itself as a dominant presence. But how exactly will these up-and-coming technologies impact manufacturers, retailers and, of course, modern shoppers?
Education is a powerful vehicle for professional growth. It’s now more affordable, and recent technological innovations have made it easier for employees to acquire and advance their skillsets.
Technology is continuously transforming the way people live on a daily basis. The rapid rate at which technology advances makes it one of the most unique influences on our society. From business operations to home-living, technology has found its way into every nook and cranny of human life.
Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.