The world is changing rapidly and fundamentally. Among other things, this means that business as usual is no longer an option. Far-sighted leaders know this, and are already adopting new purposes for their organisations that reflect the need to be kinder to society and the planet. Although this shift builds on concepts such as the triple bottom line, it goes far beyond this: first, it is about transformation, i.e. deep systemic change, rather than reformation, trying to make current outdated systems work better; and second, it will involve significant changes in our own personal beliefs, mindsets and behaviours.