Innovation Strategy2025-10-22T23:23:14-07:00
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Digital Transformation and Its Impact on New-Product Management for Manufacturers

March 11th, 2020|

For the manufacturer undertaking new-product development, Digital Transformation means smart new products with embedded software. Digital products in turn require software and hardware development teams to work together – a hybrid project – which ultimately leads to combining software development methods with the more traditional gating process that manufacturers use.

3 Ways to Reduce Costs While Maintaining Business Integrity

January 31st, 2020|

Integrity is regularly considered one of the top characteristics that a business leader can have — whether you're asking employees or CFOs. Sometimes, however, business integrity is considered a cost or burden — a commitment that is almost guaranteed to make a business harder to run over time.

5 Tips to Create a Strong Product Vision

January 28th, 2020|

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

The Four Forms of Crowdsourcing

December 16th, 2019|

There are four ways to crowdsource answers to your innovation challenges: garden variety crowdsourcing, distant expert sourcing, expert targeting, and force multiplying.

4 Ways Data Can Drive Workplace Innovation 

November 25th, 2019|

The amount of data in our world is exploding, which means data sets can be a little tricky to analyze. However, for those able to harness this beast, big data can prove a gold-mine for innovation in the workplace.

Spotless: An Innovation Roadmap

November 13th, 2019|

Bridie Scott is an Innovation Manager at Spotless and she’s taken the business on a journey from a large-scale company with big goals to a company that is listening to and empowering all of their frontline employees in the innovation process.

Why Experiential Marketing Is A Must In 2020

October 29th, 2019|

Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.

Innovation Via the Customer Journey

October 25th, 2019|

Innovation is usually spoken of in relation to products, research, and development. However, every aspect of your business can be innovated. In fact, one of the most important – and often overlooked – is customer service. Innovative customer service helps you build loyalty, encourages repeat business, and can also bring in new buyers as they observe how you care for your consumers.

Five Takeaways from Our Innovation Conversation with Clorox

October 21st, 2019|

IdeaScale hosts a monthly podcast with innovation leaders, intrapreneurs, and other game changers out there. This past month our interviewee was Dr. Navin Kunde who currently leads the Open Innovation group at The Clorox Company, a US-based consumer goods company in the Fortune 500.

Do You Know Your Company’s Implementation Rate?

August 26th, 2019|

With the rise of the innovation department, numerous organizations are focusing their attention on their company’s ideation rate. A good ideation rate generally predicts other positive company health indicators: profitability, higher employee retention rates, reported customer success, but there’s another innovation health indicator that we think organizations should pay attention to: their implementation rate.

Addressing Business Innovation Gaps to Achieve Growth

July 9th, 2019|

Industry leaders recognize the importance of innovation in product development and business processes. Investing in the latest innovation seems like an ideal step forward, but it’s also a risky investment for anyone concerned with ROI. This can apply to anything from technological upgrades (and requisite training) to a change in management structure.

Three Steps to Becoming a Data Leader

July 4th, 2019|

In the aftermath of the EU’s General Data Protection Regulation (GDPR), businesses aren’t crying out for data superheroes; but for a complete, well-drilled data army. According to Gartner's Research Vice President, Mario Faria, 90% of businesses will employ a Chief Data Officer (CDO) by the end of this year. However, in a world increasingly governed by data, it is no longer the sole responsibility of a c-suite to ensure compliance – every individual is equally accountable for protecting consumers’ privacy.