Innovation Strategy2020-03-20T15:56:11-07:00
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Recession, Innovation and Survival – A Lesson from Kellogg’s

March 31st, 2020|

In times of severe recession should you cut costs and focus on survival or take the opportunity to invest in innovation so that you can benefit from the eventual recovery? Let's have a look at a case study of Kellogg's, which took a leap to invest in a new type of cereal - and that paid off even in the face of extreme adversity.

Digital Transformation and Its Impact on New-Product Management for Manufacturers

March 11th, 2020|

For the manufacturer undertaking new-product development, Digital Transformation means smart new products with embedded software. Digital products in turn require software and hardware development teams to work together – a hybrid project – which ultimately leads to combining software development methods with the more traditional gating process that manufacturers use.

Five Insights of Breakthrough Innovation

June 6th, 2019|

Breakthrough innovation is not something everyone can accomplish. You have to systematically develop the capability to execute it successfully, and that is something you do not achieve overnight.

Driving Exponential Online Growth by Creating and Reaching New Digital Customers

June 5th, 2019|

How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.

Startup Ideas are NOT Inspired on the Spur of the Moment!

June 3rd, 2019|

Based on research in the market and in many countries, I tried to figure out the exact mechanism by which startup ideas are created. Aim is to facilitate and expedite this process for would-be entrepreneurs. Is it mainly a matter of brainstorming effort or are external factors at play?

Innovative Solutions to Enhance Cybersecurity

May 27th, 2019|

In recent years, our world has become hyper-connected, and while that offers many substantial benefits to both corporations as well as individuals, these benefits come with a hefty price tag on our privacy and security.

Why Your Online Marketing Needs an Offline Boost

May 21st, 2019|

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

The Ultimate Corporate Innovation Playbook

April 15th, 2019|

Now, more than ever, the corporate innovation industry grows as quickly as the technology that drives it. Thus, corporate innovators must set up the right foundational framework to kickstart their efforts. This Ultimate Corporate Innovation Playbook provides that framework by examining:

Resist The Urge To Shortcut Stages in Design Thinking

March 3rd, 2019|

To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation and build a prototype of the new solution.

The Surprising Thing That’s Killing Your Creativity

February 28th, 2019|

Productivity and creativity fuel professionals as they make strides in their field. But small things can chip away at workflow, substantially impacting projects and presentations. Focus is an essential skill to exercise in the office, but it is in jeopardy because of one significant threat—distractions.

An End to In-House Innovation

February 18th, 2019|

The modern world is constantly moving forward, and at an ever-increasing pace. The rate of change is highly influenced by the rate of technological development.

Zen Philosophy for Stretching Innovation Space-Time

February 14th, 2019|

The non-duality principle of Zen philosophy suggests a more intensive approach to the dimensions of innovation “space-time.” Business teams should stop following a simple sequential procedure in which new ideas are accepted or rejected almost as soon as they arise. Instead, they should take extra time and create a “learning space” or study environment for all of the new ideas in place of the typical reactive, judgmental, for-or-against decision-making process. Connections between these ideas may lead to further innovation opportunities.

Innovation Leaders Are Good at These Three Things

January 28th, 2019|

IdeaScale has honored innovation leaders in their annual Innovation Management Awards for six years now. Award recipients have come from almost every industry with a variety of goals (from eradicating cancer to identifying new university technology best practices), but this year’s winners share a few key characteristics that all innovation leaders need to embody.

10 Tips for Corporate Open Innovation with Startup Companies

January 17th, 2019|

Over the years, Israel has accumulated a lot of experience with corporate open innovation. Over 350 global corporations selected Israel as their source for innovation, understanding that the rapid rate that technology changes and the fierce competition that exists, does not allow these companies to rely just on their R&D departments.

Designing the Perfect Ideas Competition

July 17th, 2012|

What's the most effective way to design an idea competition that doesn't just result in a huge pile of ideas, but enables teams to implement ideas that will help to make your organization more creative? Jeffrey Baumgartner shares one practical framework for making this happen.

Demystifying the Path to Technology Partnerships

May 10th, 2012|

There is often a considerable amount of ambiguity at the outset of open innovation partnerships. Quite often, the technology customer is considerably larger than the provider and is being pursued versus being the pursuer. The technology provider almost never knows the full extent of what needs to be demonstrated in order to earn a customer's business commitment. They are also quite often reluctant to ask so as to avoid offending the other party or seeming ignorant or unsophisticated. How can this situation be improved?

The Idea Game Helps Teams ‘Battle’ to Produce the Best Ideas

February 15th, 2012|

The Idea Game is a new group brainstorming tool that corporate teams can use to generate fresh ideas and insights. Developed by Swedish creativity consulting firm Realize AB, it provides a variety of creative stimuli using a card deck and game board to generate ideas, and "idea battles" to help identify and improve upon the best ideas.

Product Innovation: Unifying People, Processes and Tools

February 15th, 2012|

Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes and tools.

Innovation Versus Vision

November 16th, 2011|

Truly innovative companies do not aim to be innovative. Rather they relentlessly strive to follow a unique strategy, says Jeffrey Baumgartner.