Innovation Strategy2021-06-18T07:55:04-07:00
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What is the Process for an Employee Innovation Challenge?

January 19th, 2022|

A growing trend over the past several years has been to host internal innovation challenges. Companies do this because they find it’s an excellent way to find solutions to long-standing problems, positively create culture (particularly in a remote workplace), and also to nurture the budding intrapreneurs who want to find career growth and new opportunities.

The Four Forms of Crowdsourcing

December 16th, 2019|

There are four ways to crowdsource answers to your innovation challenges: garden variety crowdsourcing, distant expert sourcing, expert targeting, and force multiplying.

4 Ways Data Can Drive Workplace Innovation 

November 25th, 2019|

The amount of data in our world is exploding, which means data sets can be a little tricky to analyze. However, for those able to harness this beast, big data can prove a gold-mine for innovation in the workplace.

Spotless: An Innovation Roadmap

November 13th, 2019|

Bridie Scott is an Innovation Manager at Spotless and she’s taken the business on a journey from a large-scale company with big goals to a company that is listening to and empowering all of their frontline employees in the innovation process.

Why Experiential Marketing Is A Must In 2020

October 29th, 2019|

Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.

Innovation Via the Customer Journey

October 25th, 2019|

Innovation is usually spoken of in relation to products, research, and development. However, every aspect of your business can be innovated. In fact, one of the most important – and often overlooked – is customer service. Innovative customer service helps you build loyalty, encourages repeat business, and can also bring in new buyers as they observe how you care for your consumers.

Five Takeaways from Our Innovation Conversation with Clorox

October 21st, 2019|

IdeaScale hosts a monthly podcast with innovation leaders, intrapreneurs, and other game changers out there. This past month our interviewee was Dr. Navin Kunde who currently leads the Open Innovation group at The Clorox Company, a US-based consumer goods company in the Fortune 500.

Do You Know Your Company’s Implementation Rate?

August 26th, 2019|

With the rise of the innovation department, numerous organizations are focusing their attention on their company’s ideation rate. A good ideation rate generally predicts other positive company health indicators: profitability, higher employee retention rates, reported customer success, but there’s another innovation health indicator that we think organizations should pay attention to: their implementation rate.

Addressing Business Innovation Gaps to Achieve Growth

July 9th, 2019|

Industry leaders recognize the importance of innovation in product development and business processes. Investing in the latest innovation seems like an ideal step forward, but it’s also a risky investment for anyone concerned with ROI. This can apply to anything from technological upgrades (and requisite training) to a change in management structure.

Three Steps to Becoming a Data Leader

July 4th, 2019|

In the aftermath of the EU’s General Data Protection Regulation (GDPR), businesses aren’t crying out for data superheroes; but for a complete, well-drilled data army. According to Gartner's Research Vice President, Mario Faria, 90% of businesses will employ a Chief Data Officer (CDO) by the end of this year. However, in a world increasingly governed by data, it is no longer the sole responsibility of a c-suite to ensure compliance – every individual is equally accountable for protecting consumers’ privacy.

Five Insights of Breakthrough Innovation

June 6th, 2019|

Breakthrough innovation is not something everyone can accomplish. You have to systematically develop the capability to execute it successfully, and that is something you do not achieve overnight.

Driving Exponential Online Growth by Creating and Reaching New Digital Customers

June 5th, 2019|

How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.

Startup Ideas are NOT Inspired on the Spur of the Moment!

June 3rd, 2019|

Based on research in the market and in many countries, I tried to figure out the exact mechanism by which startup ideas are created. Aim is to facilitate and expedite this process for would-be entrepreneurs. Is it mainly a matter of brainstorming effort or are external factors at play?

Innovative Solutions to Enhance Cybersecurity

May 27th, 2019|

In recent years, our world has become hyper-connected, and while that offers many substantial benefits to both corporations as well as individuals, these benefits come with a hefty price tag on our privacy and security.