Innovation Strategy2020-09-12T08:45:03-07:00
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Digital Transformation and Its Impact on New-Product Management for Manufacturers

March 11th, 2020|

For the manufacturer undertaking new-product development, Digital Transformation means smart new products with embedded software. Digital products in turn require software and hardware development teams to work together – a hybrid project – which ultimately leads to combining software development methods with the more traditional gating process that manufacturers use.

6 Mistakes to Avoid When Creating a Social Media Conversion System

October 12th, 2018|

Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.

Innovation Management: The Value of Seeing What You Have

October 10th, 2018|

If your job is to get your company, team, or community to innovate, you know how organizational forces can make it hard to even try something new. Visualizing the resources available is an effective first step in overcoming some of those organizational forces. Simply being able to see, and show, what you have allows you to make a compelling case for marshalling resources and even spark some initial interactions in that direction.

Ensure Your Job Description Attracts the Talent You Need

September 28th, 2018|

Your job description is the first step to recruiting the perfect candidate but if it is so long-winded that potential candidates never get to the end of it, you will end up with dozens of unsuitable resumés to wade through, meaning a waste of your valuable time.

Why Aptitude Tests Are Important for Jobs in Innovation

September 25th, 2018|

Innovation is one of the main ways in which a business can differentiate itself from the competition. Innovation could take place by improving business processes or by entering new markets after upgrading current product and service offerings. To be innovative, companies need creative employees who have the ability to transform ideas into reality.

Key Trends in Transportation Innovation

September 24th, 2018|

When people think of the transportation industry, they are often thinking of auto manufacturers, but it includes a wealth of other companies and products: from shipping and logistics firms, to travel transportation, non-motorized transport (like bicycles) and more.

Innovation Stories from Surprising Sectors

September 17th, 2018|

When IdeaScale put out a call for speakers at this year’s Open Nation (the annual innovation conference hosted by IdeaScale), we were pleased to see an influx of interest from some surprising sectors.

How to Develop Innovative Leaders

September 14th, 2018|

There is no arguing that in today’s marketplace companies must innovate to survive. There is more pressure now than at any other time in history for innovation, especially if companies want to be industry leaders. This is because rapidly changing technology is continually driving changes in markets and shifting trends in customer behavior and expectations.

The Five Digital Flavors of Innovation

September 11th, 2018|

Innovation must become your business routine and corporate culture to renew creative energy. Digital innovation has a broader spectrum and the hybrid nature. It comes in the variety of flavors and there are many opportunities in an enterprise to taste it. The companies who get the most from innovation effort have the right ambition, open leadership, and culture quintessential.

AI and Customer Experience: Will the Marriage Work?

September 6th, 2018|

Artificial Intelligence, like other digital transformations, have been commemorated in the field of customer experience for many years. However, it’s now the rage and this technology has been touching the sky. Today, the AI technology with its potential to mimic the human interactions have been so widely embraced by both the customers and brands that there’s no denying the fact that the AI in customer experience marriage will definitely work.

The Rise of Immersive Customer Experiences

September 3rd, 2018|

In the business world of the modern day, your company either stays ahead of the curve or falls behind. Advertising is one of the best ways to get consumers engaged with a company, but advertisements often annoy the public.

What Role Does Research Play in Innovation?

August 6th, 2018|

A lot of innovation programs have naturally grown out of research and development groups, but most true innovation is a departure from what’s come before so what role does the “research” in “research and development” play in innovation?

It’s All About Interaction!

August 1st, 2018|

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.