Product Development2020-09-12T08:46:31-07:00
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Digital Transformation and Its Impact on New-Product Management for Manufacturers

March 11th, 2020|

For the manufacturer undertaking new-product development, Digital Transformation means smart new products with embedded software. Digital products in turn require software and hardware development teams to work together – a hybrid project – which ultimately leads to combining software development methods with the more traditional gating process that manufacturers use.

5 Tips to Create a Strong Product Vision

January 28th, 2020|

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

Digital Factory of the Incumbent: Software of the Mind

May 15th, 2019|

This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.

The Role of Social in Innovation Strategy

March 8th, 2012|

In a recent SAP Community Network post Harun Asad mentioned innovation as one social strategy. In this article he explores the role of social in innovation strategy more broadly, and cites several real-world examples as well as shares some predictions for the future.

How to Understand the Notoriously Irrational Consumer

February 28th, 2012|

Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? In this blog, Bengt Järrehult uses the findings of Daniel Kahneman, the Nobel Laureate in Economy 2002 to understand more of this in the area of innovation.

Entrepreneurs of the World, Unite in Eco-systems!

February 20th, 2012|

Clientelism, Wintelism and innovation eco-systems: moments of truth within the global semiconductor industry. Europe and Japan tried for years to challenge Intel by building national seminconductor champions, yet wihout success. Today, a small British company named ARM has qua its eco-system strategy managed to launch a more serious go at Intel.

Product Innovation: Unifying People, Processes and Tools

February 15th, 2012|

Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes and tools.

The Idea Game Helps Teams ‘Battle’ to Produce the Best Ideas

February 15th, 2012|

The Idea Game is a new group brainstorming tool that corporate teams can use to generate fresh ideas and insights. Developed by Swedish creativity consulting firm Realize AB, it provides a variety of creative stimuli using a card deck and game board to generate ideas, and "idea battles" to help identify and improve upon the best ideas.

Best Practices and Common Pitfalls Associated with Suppliers Involvement in NPD

January 16th, 2012|

Involving suppliers in new product development provides organizations with a range of benefits, including shorter development time, better quality products, and lower cost of development. In this new in-depth article Dr Sanda Berar delves deeper into some of the best practices and the most common pitfalls associated with suppliers’ involvement in NPD.

Don’t let Market Research Myopia Distract you from Innovation

January 9th, 2012|

Customer and market research, competitive benchmarking, and focusing on market share could be detrimental to your organization's future performance. These approaches are critical improvement tools. Top performing organizations have turned them into a disciplined and useful science. But they can also lead to "me-too" followership or - even worse - commodity products and services that compete only on price.

Innovation’s Silent Killer

January 2nd, 2012|

If they want to compete successfully in the future, companies should hold off on rapid ideation and faster commercialization until they take an unflinching look at what is truly stifling breakthrough innovation. In this article, Soren Kristensen provides insight on how honest self-reflection can free you from your biggest impediment to growth.

Social Product Innovation Challenges: Business Processes

December 30th, 2011|

Recent data from the Industrial Research Institute (IRI) shows a sharp rebound in planned R&D spending. After the past few years of operating with reduced budgets and staff, companies are finally starting to make the R&D investments they need to ramp up the innovation and product development activities that will help them achieve their growth goals.

Why do Most Products Fail? 3 Techniques to Leverage Hidden Needs

December 13th, 2011|

Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, the reality is that product failure is more common than success. So what are the reasons for product failure and what steps can companies take to avoid it?

Social Product Innovation Challenges: Culture and People

December 2nd, 2011|

The most common challenges companies face as they get started with the application of social models and technologies to innovation and product development fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. In this post I will take a deeper look at the typical challenges around people and culture during a social product innovation initiative, and some ideas for overcoming them.

Social Product Innovation Challenges: How to Develop Your Strategy

November 4th, 2011|

A couple weeks ago I laid out the framework for the most common challenges companies face as they get started with their social product innovation initiatives. The most common challenges fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. So let’s take a deeper look at developing a social product innovation strategy, the typical challenges and some ideas for overcoming them.

How Next-Generation Social Technologies can Help Drive Innovation

October 19th, 2011|

Product innovation is about developing and delivering the “next” product or service-to-market quickly and cost-effectively. A well-managed innovation process that meets customer demands for new and unique products and services can contribute to creating a competitive advantage and business growth. Organizations can improve their innovation processes through the use of next-generation social technologies, says Catherine Constantinides.

Seven Managers Struggling with Innovation

September 13th, 2011|

Managers may come in all shapes and sizes, but almost all of them struggle with innovation or the lack there of in their organization. Gis van Wulfen introduces us to seven different managers who explain their views on innovation. Do you recognize any of them?

Lincoln’s Crowdsourcing: Allowing Consumers to be Designers

August 26th, 2011|

At the Pebble Beach, Calif. Concours D'Elegance Ford Motor’s Lincoln brand introduced a new tool “Virtual Voice of the Customer” to test design concepts on consumers. Lincoln asked attendees of the classic car show Aug. 20-21 to look at three design concepts based on vehicles from the '60s, '70s and '80s.

Social Media and Product Development – from Theory to Practice

August 24th, 2011|

Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building. This post briefly discusses three areas that show the most promise for generating real business value.

How to Create Compelling Brand Experiences

June 27th, 2011|

Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.

Innovation for Real Growth

April 20th, 2011|

Despite the noise around new forms of innovation many companies are not getting the results that matter – new products and highly scaled markets. Rob Shelton and John Riggs of PRTM look at how to really power up growth.

The Need for a New Product Development Process

October 25th, 2010|

This is the third part in a series of articles that take the need of innovation under the loop and share some of the imperatives, must haves if you will, to create and sustain “NEW” in business or organizations. This article focuses on the new product developing process.

Achieving Success in the Fuzzy Front End Phase of Innovation

October 20th, 2010|

Activities in the front end of the innovation process are often difficult to anticipate, overview and perform. Yet they are critical to successful outcomes of the innovation process. In light of a growing managerial interest in the front end, this article identifies key success factors for managing the front end, balancing acts which innovation managers need to address, as well as key contingencies affecting front end activities. Proficiency in the front end is indeed no easy task, but will have an enormous positive impact on performance for those firms that succeed.