Trends & News2021-06-18T07:55:16-07:00

The Inverted Funnel: How Blockchains Will Shake Up the Traditional Consumer Funnel

April 10th, 2022|

The use of blockchains will become mainstream in a few years from now, so say consultancies and pundits, who look at penetration curves across the globe1. Crypto is on the rise and powerhouses like Starbucks and Nike are merging blockchain into the fabric of business, reinventing the dialogue with their fans. In this short piece, we double click on how the efficiencies, tracking and reconciliation capabilities of blockchains will revolutionize the famous 4 P model2. We will do that with a slightly activist tone. The future scenarios are, indeed and on purpose, exaggerated, to highlight the disruption vs. today’s status quo. How is the world of marketing looking like five to ten years from now? We will go from product [...]

Is Innovation the Secret to Adapting to the Regenerative Future?

January 5th, 2022|

The inevitable changes ahead for our industries and for our way of life are just as profound as they were in previous shifts in eras. The Climate Action Sweepstakes is committed to supporting efforts that help companies step into the early days of the Regenerative Era with clarity, courage and maximum positive impact by leveraging the power of their employee network.

What Companies are Excelling at Innovation in 2021?

November 3rd, 2021|

Every year, IdeaScale hosts the Innovation Management Awards to honor the work of organizations who are accessing the voice of the crowd and the power of digital innovation programs to generate extraordinary results. The competition has three categories: best innovation engagement strategy, best innovation process, and best innovation overall. Here’s what we can learn from this year’s winners. 

How Innovation Management is Radically Transforming in 2021, and What It Means for You

March 16th, 2021|

Every new year I create a series of personal and professional resolutions. Sure, many fade into (foggy) memory, but this year I was determined to once again focus on building out my professional network. So I’ve been getting out there and having some great conversations with smart leaders, who are connected to innovation development from different career levels, competencies, geographies and industry sectors.

What Can We Learn from the Innovation Averages in 2020?

January 11th, 2021|

Every year, IdeaScale conducts an in-depth study of their customer trends in order to write an annual report, provide benchmarks to our clients (and ourselves), and better understand the marketplace. This data gathering and analysis takes up the better part of our first quarter and our report is generally published in March, but 2020 is a unique year for the crowdsourced innovation community (and indeed for everyone in the world).

How Machine Learning is Changing Business Communication

December 5th, 2020|

Machine learning is not a sci-fi concept anymore. Over the past few years, it has improved business operations in multiple ways. One of the areas that benefit from ML technologies the most is business communications. So, how does machine learning impact your internal and external communications? Let’s find out!

Frugal Banking: An Opportunity to Create Customer Value in the Future?

November 11th, 2020|

Investments that are necessary to innovate and serve customers are no longer sustainable while COVID-19 hastens the need to exploit the potential of digital innovations. Serving customers accurately during unprecedented times requires a new mindset and business model innovations. If banks respond to customer requirements in completely new special situations, they can gain trust and integrity and become winners of the crisis.

Digital Tools and the Future of Remote Work

September 17th, 2020|

Until recently, remote work was somewhat of a rarity, and, at very least, something most people were unfamiliar with. One of the few COVID-19 silver linings, however, was that many companies were forced to have their employees work remotely due to stay-at-home orders. This meant more time with families, less time in transit, and, for a lot, a surprising sense of comfort at "the workplace."

The World has Changed: Is Your Organization Ready?

May 13th, 2020|

The COVID-19 epidemic has had a tremendous effect on many aspects of our lives and resulted in a significant change in the workforce, and on the very way that individuals and organizations work. Suddenly, without warning, it seems that the entire business world shifted to Zoom and its competitors in a day, since it offered a concrete solution to the challenges raised by the current crisis.

Preparing a Team For Transition To Remote Work In COVID-19 Environment

May 4th, 2020|

In the wake of the coronavirus pandemic, many companies have implemented mandatory work-from-home policies to help contain the spread of COVID-19. While large companies have the resources and experience to foster a massive ‘home office shift’, smaller companies who have never implemented such policies before are facing numerous questions regarding this new work arrangement.

The Key Steps Innovation Professionals Should Take in a COVID-19 Environment

April 15th, 2020|

Obviously COVID-19 is having an enormous impact on all aspects of our lives, with the scope and scale of business disruption being immense and incredibly challenging. But disruption is what innovation people are generally excellent at responding to, so the question becomes - “how do you and your team support your organisations within this environment?”

The Day After the COVID-19

April 14th, 2020|

We are in the midst of a fascinating period. The most interesting thing is what will be in the day after. It’s going to be a process. There isn’t going to be a point in which we know that we are “after.” The process looks different in every country and the duration of the process will also be different.