Trend Alert

Coronavirus Crisis Only Heightens the Need for Innovation and Co-Creation

Those of us that work in the innovation management sector need no convincing of the benefits that it can bring to businesses and government departments all over the world. Adopting an innovative culture and approach allows an organisation to survive and thrive in the highly competitive modern business world and helps prevent them from becoming irrelevant or even obsolete.

8 Tips for Startup Entrepreneurs During COVID-19 Crisis

The coronavirus pandemic is turning out to be an international economic crisis, with ramifications for all industries and markets, similar to the crisis of 2008. A cross-border economic crisis affects companies large and small, challenging an organization's management and its employees.

The Opportunity has Never Been This Big for Reinsurers to Invest in Innovation and Startups

In recent years, reinsurance companies have been closely working with startups. Among such joint endeavours, one can count the scouting for new technologies in order to integrate them with clients (insurance companies) and commercial business relationships with startups to which they have provided reinsurance in cases of events related to the policy coverage.

2020-03-15T13:23:09-07:00March 16th, 2020|Categories: Editorial, Support for SMEs, Trend Alert|Tags: |

The Future of Email Marketing: Trends and Predictions for 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

How Is Digital Innovation Changing Marketing?

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

May the 4th Industrial Revolution be with You, Part 5: ‘Money’s too Tight to Mention’

This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.

2019-12-05T07:03:33-08:00December 5th, 2019|Categories: Trend Alert|Tags: , , , , , |

The 3 C’s: Complex Problem Solving, Creativity and Critical Thinking – Core Soft Skills Required in the Workplace of the 4th Industrial Revolution

The next in our series on the 4th Industrial Revolution, from the Business Optimization Training Institute (BOTI). Start with Part I here.