The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.
It probably comes as no surprise that, according to Pew Research, trust in government is at an all-time low. An abysmally low 17 percent of Americans believe they can trust government to do what is right either all of the time or some of the time.
In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next.
Technology startups can get motivated by offering solutions to the sharing economy companies and utilising the services offered by them.
The 3 C’s: Complex Problem Solving, Creativity and Critical Thinking – Core Soft Skills Required in the Workplace of the 4th Industrial Revolution
The next in our series on the 4th Industrial Revolution, from the Business Optimization Training Institute (BOTI). Start with Part I here.
For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day.
If you're running a business that exists digitally small or large, you do need to understand cyber threats, also known as cyber attacks.
Image recognition will make our cars safer, more efficient and reliable. Learn how image recognition technology is improving.
The workplace of today little resembles the cubicles of yesteryear. More people telecommute and enjoy flextime options. Rather than a traditional top-down structure, many companies embrace a more democratic arrangement.
Business owners can boost the visibility of their digital assets by taking advantage of a few helpful practices.
More than half of the world's data has been created in the past two years. As digital connection and creation - the Internet of Things - becomes ever more prevalent, we have to consider how data can better be interpreted, personalized, and improved. In this podcast, we explore IoT, and how it can impact your business.
For small business owners, every day is a mission to sell products without surpassing the budget. Unfortunately, the expenses can add up. From obtaining vendors to shipping out the product and paying your employees, there is an expense at nearly every corner. However, what if there was a way to save money and streamline your processes right from the palm of your hand?
Emotional Intelligence is the new X Factor: This is the fourth in a series of articles that explore how the effects of the 4th Industrial Revolution are filtering into our lives on a global scale, what the workplace of the future will look like in the years to come and how we can ensure that we have the right skills to succeed. This article explores the concept of Emotional Intelligence as the new X Factor in securing success in the new era of the 4th Industrial Revolution.