Pulp Innovation

Our immediate goals are new products and services the boss said, like someone, somewhere was going to turn that tap on. Heard that one before? Jeffrey Philips continues his innovation noir.

Of course Accipter had a culture of innovation: that was half the problem.

Marlow and Matt are getting on fine with the team but look, there's a few things missing here, essentials.

So you're meeting the team and it's time to get the brief right.

Ever heard this one? You get called in for that all important meeting and who ends up being late?

Marlow and his sidekick Matt head off to a meeting with Bill Thompson at Accipiter, or are they tilting at windmills?

How do you respond if a client suddenly wants to build out their innovation capacity? Why should anyone in the age of hyper-innovation realize that building out capacity is suddenly necessary - it does happen, as Marlow finds out in Jeffrey Philips second instalment of Pulp Innovation.

Jeffrey Philips is well known in the innovation community as a thought leader and practitioner. Meet Jeffrey the novelist, hard boiled. Pulp Innovation is a fictional look at the challenges of innovation in large firms, in the noir genre. We'll be serialising it over the coming weeks and welcome your feedback.