AnneMarie is an anthropology master student at Copenhagen University specializing in User-driven innovation and Base of the Pyramid. AnneMarie lives in Copenhagen where she works as a freelance journalist, artist and investor.

Learning to Trade and to Innovate at the Base of the Pyramid

Is sustainable business the missing link in alleviating poverty and boosting global trade and prosperity? If so, how should companies exploit this opportunity in practice? Louise Koch, Danish Anthropologist and Business Innovator, talks about best practice, mindsets and resources for sustainable, people-centred innovation in developing countries.