The importance of new markets to growth can’t be overstated. But emerged, emerging and frontier markets are not just about growth. They are a perfect opportunity to extend our innovation capabilities. IM takes a look at the lessons of India as a product frontier.
Existing technologies, such as telecommunications, are often designed for the developed world. But an innovative focus is also urgently needed to address issues in developing countries. This is something that the Royal Institute of Technology, KTH, has acted upon and is sending students to Africa with the purpose to identify needs and develop innovative solutions. Read more in this interview with Professor Margareta Norell Bergendahl.
A mega-trend in innovation is reverse innovation. Reverse or frugal innovation describes innovations originally developed and/or adopted in the developing world which later become prominent in mature world markets. It is an interesting trend that is introducing a new perspective to innovation. It is based on the idea ‘jugaad’, which describes activity in India to adapt existing solutions using low cost technology.
Is sustainable business the missing link in alleviating poverty and boosting global trade and prosperity? If so, how should companies exploit this opportunity in practice? Louise Koch, Danish Anthropologist and Business Innovator, talks about best practice, mindsets and resources for sustainable, people-centred innovation in developing countries.