Anuraj Gambhir

ANURAJ GAMBHIR

Anuraj GambhirAnuraj Gambhir has worked in the mobile telecommunications industry for over two decades across several parts of the mobile value web and devices ecosystem on four continents – Australasia, North America, Europe & Asia. He has worked from hands-on technical roles to senior executive management positions and is regarded by many as an industry visionary. Companies he has worked for include: NASA/JPL, SingTel Optus, Logica/Aethos, T-Mobile, Orange, GSM Association, Sharp, Siemens, BenQ mobile, Spice Corp & currently as Director – Strategy & Innovation with Ericsson, based in India. He has spearheaded several innovations in the advanced as well as grassroot level mobile domain in mature and emerging markets.

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India’s Emergence as an Innovation Mecca

A mega-trend in innovation is reverse innovation. Reverse or frugal innovation describes innovations originally developed and/or adopted in the developing world which later become prominent in mature world markets. It is an interesting trend that is introducing a new perspective to innovation. It is based on the idea ‘jugaad’, which describes activity in India to adapt existing solutions using low cost technology.