Arnaud Groff holds a PhD in innovation and creativity management from the Ecole Nationale Supérieure des Arts et Métiers (ENSAM Paris). He also holds a MS in new product design and engineering from ENSAM. He is an expert in industrial innovation and strategic management of creativity. He founded his own company, Inovatech 3V, in 2004. Today, he and his experts support many French companies and institutions to innovate more effectively by managing in a better way innovation and creativity in order to create sustainable value. He has written different books on business and creativity management (100 questions about innovation management in 2009 published by AFNOR, recently, 100 questions about creativity, by AFNOR publisher. The toolbox of creativity will be published end of 2011 January by Dunod publisher).