Bettina Büchel

BETTINA BÜCHEL

Bettina BüchelBettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her current research topics include strategy implementation, new business development, strategic alliances and change management. She is Director of the public program Orchestrating Winning Performance as well as several partnership programs. She has worked extensively with companies such as Nestlé, Allianz, Evonik and Danisco in developing strategic priorities, facilitating post-merger execution and developing new product business strategies.

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From Blind Spots to Strategic Intelligence

Nothing breeds success like success, at least according to the old proverb. However, this is not always the case when it comes to business growth. Many organizations, from Polaroid to Sony, have become victims of their own success: they achieved enormous growth by introducing new products – the Polaroid camera, the Sony Walkman – but as the marketplace matured this growth slowed and they were left looking for alternative paths.