Dominik Walcher Archives - InnovationManagement

DOMINIK WALCHER

Dominik Walcher is professor for marketing and innovation management at Salzburg University of Applied Sciences / School for Design and Product Management. He studied architecture and management at the University of Stuttgart, the Technical University Munich (TUM), and the University of California at Berkeley. His doctoral thesis about mass customization and ideation contests was awarded with several prizes. In the last years, he has extended his field of research to brand management, business creation and sustainability marketing. He was a co-founder of a startup company in the field of customizable and eco-intelligent products.

Part 8: A Balanced View: Conclusions and Key Learnings

Whenever customers are not getting what they need, business opportunities are opened. When properly implemented, mass customization has the potential to provide a long lasting competitive advantage through better, more adapted products and services that can be sold at premium prices. This final article in the Customization500 series sums up the conclusions and key learnings.

Ideascale2019-10-15T15:10:09-07:00May 28th, 2012|Categories: Enabling Factors|Tags: co-creation, mass customization|

Part 7: Overcoming the Challenges of Implementing Mass Customization

While compiling data for the Customization500 study over a period of 12 months, the researchers noticed that roughly 20% of the companies went out of business during this time. In part 7 of this series, we take a closer look at the reasons why both startups and established companies fail at implementing mass customization and in what areas managers can expect the strongest resistance.

Ideascale2019-11-28T09:23:28-08:00May 21st, 2012|Categories: Enabling Factors|Tags: co-creation, mass customization|

Part 6: Choice Navigation in Reality: A closer look into the Customization500

The customer's experience and a feeling of achievement during the co-design process is vital to the success of a custom product. In part 3 of the Mass Customization Series, Dominik Walcher & Frank Piller explain why managers should look beyond the sheer technology and back office integration of configuration toolkits and also focus on delivering a great configuration experience.

Ideascale2019-10-15T15:10:14-07:00May 14th, 2012|Categories: Enabling Factors|Tags: co-creation, co-design, customer experience management, mass customization|

Part 5: Choice Navigation: Turning Burden of Choice into an Experience

When providing a customizable product how can a firm minimize the burden of choice and maximize the customer joy resulting from the co-creation process? In part five in this series on mass customization Professor Frank Piller explains how to turn choice complexity into customer experience and loyalty.

Ideascale2019-10-15T15:10:16-07:00May 7th, 2012|Categories: Enabling Factors|Tags: co-creation, co-design, co-innovation, customer experience management, market research, mass customization|

Part 4: Robust Process Design: Fulfilling Individual Customer Needs without Compromising Performance

Offering customized products is a strain on a company's resources. What are the different ways that you can minimize the deterioration in the firm’s operations and supply chain? In part four in this series on mass customization, Frank Piller and Fabrizio Salvador explain the robust process design - whereby the firm reuses or re-combines existing organizational and value chain resources to fulfill differentiated customers’ needs.

Ideascale2019-10-15T15:10:17-07:00April 30th, 2012|Categories: Enabling Factors|Tags: co-creation, co-innovation, how to, mass customization|

Part 3: Solution Space Development: Understanding where Customers are Different

A company seeking to adopt mass customization must first understand what the idiosyncratic needs of its customers are. After this crucial step, the company may establish what it is going to offer and what it is not. In part three in this series on mass customization, Frank Piller and Fabrizio Salvador walk through some of the potential methods of solution space development.

Ideascale2019-10-15T15:10:19-07:00April 23rd, 2012|Categories: Enabling Factors|Tags: co-creation, co-design, entrepreneur, lead user, mass customization, solution space|

Part 2: The Market for Mass Customization Today

As NetNatives become consumers and buyers are "trained" by personalized offerings, the market is finally ripe for mass customization. In part two of this special series focusing on mass customization, Professors Frank Piller and Dominik Walcher take a closer look at what the current market has to offer and provide their conclusions after observing 500 leaders in the field from a customer perspective.

Ideascale2019-10-15T15:10:20-07:00April 16th, 2012|Categories: Enabling Factors, Open Innovation|Tags: analysis, benchmark study, co-creation, co-design, consumer insights, e-commerce, mass customization, net-natives|

Part 1: Competing in the Age of Mass Customization

The concept of "the customer is always right" is taking on a whole new meaning as the the ability to manage personalized products is starting to determine whether your company can keep up with the competition. In part one of this series, Frank Piller, a leading expert on mass customization, personalization and open innovation, discusses the goals, scope and core capabilities of mass customization.

Ideascale2020-09-14T08:45:46-07:00April 9th, 2012|Categories: Enabling Factors|Tags: Business Model Innovation, co-creation, co-innovation, mass customization|

Special Series of Articles on Mass Customization from Frank Piller

The idea that consumers can customize their own products on a massive scale is having a tremendous impact on customer experience and expectations as well as the way organizations approach R&D. Following an extensive study of mass customization in the domain of consumer goods, this upcoming series of articles provides an overview on mass customization, its strategic capabilities, and the success factors that drive its implementation in business.

Ideascale2019-10-15T15:10:23-07:00April 2nd, 2012|Categories: Enabling Factors, Open Innovation|Tags: co-creation, co-design, mass customization|