market research

Choose the Right Human Resource Information System to Stay on Top of Your Game

The backbone of any company, an HR department can be a catalyst for a brand’s growth and success. A tech-supported, effective HR unit will help you improve employee experience, which translates into better engagement and higher performance.

What Role Does Research Play in Innovation?

A lot of innovation programs have naturally grown out of research and development groups, but most true innovation is a departure from what’s come before so what role does the “research” in “research and development” play in innovation?

Global Expansion – The First Things You Should Consider

Taking an innovation, product or other service global has many advantages, but also throws up many challenges. Overcome the challenges and what you are likely to see is a more robust and profitable concern - but get it wrong and you are likely to incur some losses and potentially damage your business.

Critical Steps to Validate Your Startup’s Business Model

A business plan is at the heart of every business. But instead of just writing down your business plan, your startup’s business model will require proper validation before you start doing business. If you don’t validate it, the investor simply won’t invest. You can validate your business model through three core assumptions: delivering, creating and capturing value.

Considering International Expansion? Get Ready To Think Outside Your Comfort Zone

Globalization is great for business: it opens up new markets and allows businesses to bring in revenue and talent from all over the world. However, the first steps into international expansion can be fraught with growing pains, forcing companies to waste time and money on efforts that don’t gain any traction in foreign markets. To avoid this, company leaders have to get ready to embrace change and innovation outside their normal comfort zone. Here’s why it’s important to get comfortable with discomfort when you’re considering international expansion.

Citizen Science and Market Research: How the Public Can Help Prioritize

Regardless of whether the workplace is a public or private entity, departments often struggle to prioritize assigned projects, and align individual projects with overall objectives. In this case study, we’ll explore how the National Cancer Institute implemented crowdsourcing to enable the research community and the public to submit ideas on how best to prevent, diagnose and treat cancer - and how as a result, they were able to prioritize existing research and initiatives into areas where additional resources were needed the most.

What your Definition of Innovation Says about Your Company

In a field centered around fresh, outside-the-box thinking, it is no wonder that there is such a broad range of definitions for the term innovation. Creating a clear-cut definition for the term is critical in shaping the culture of innovation at your organization and will help you determine which resources to allocate to your program.

Avoid Innovation Paralysis – Why all Companies Can and Must Embrace Change

Someone once told me this: “Innovation is like an apparition of the Virgin Mary: one person saw her, but everyone talks about it.” Although funny, the quote aptly captures an attitude towards innovation that exists in many companies today. Innovation – and the skills that enable it – are sometimes considered as mystical gifts, preserved for the chosen few. In other cases, innovation is feared, because it involves unregulated processes, risk taking and investments with unpredictable outcomes. In this blog post, I’d like to make a case against this kind of innovation paralysis. Every company must innovate, and with the right understanding of the word ‘innovation’, every company can.

Brand Relevancy: Brainstorming Your Way to Business Innovation and Growth

Running a business is tough, no matter what industry you're in. Retaining loyal customers and remaining relevant are some of the biggest challenges faced by today's business owners. Fortunately, you're not alone and your company is not the first to navigate these waters.

Risk, Great Ideas, and Your Business Model

Where do great ideas come from? Obviously they come from many sources, which means that your systematic innovation process has to support and sustain multiple efforts at ideation in parallel. In the following article we will explore some promising ways that you may be able to find ideas that will take your own business forward.

How to Avoid Robot-Zombie Innovation

In order to create Breakthrough Innovations, you need to abandon the corporate robot-zombie talk, says Andrew Benson. By cultivating an open and free form innovation culture organizations can avoid the idea logjams created by formal innovation processes.

3 Ways To Scale Up Your Business In 2015

In 2014, you did all the right things and your business began to take off like a Harrier Jump Jet. However, now that you’ve been cruising at a high altitude for awhile, you can either choose to stay on course or go to a new level of elite performance.

Market Intelligence Oriented Culture: a Key Driver for Innovation

It is always a great achievement when we can affirm that something has been done according to one strategic plan, goal or thought. Sound strategic planning capabilities depend on industry/sector specific understanding and full perception of the external competitive environment. In the sixth and last of a series of articles focused on Innovation Culture, the focus is on a process called Market Intelligence (MI). This process can be affirmed as a cyclic, continuous organizational process that deals with dispersed data, information and knowledge in a competitive sector, to produce knowledge to be applied by companies in their strategic marketing planning.

How Companies Tap the Potential of Innovative Users – Examples from Germany (Part II)

While the previous two methods – Netnography and Social Media Solution Scouting – outline the potential of passive methods in using the power of social media for innovation, the next two approaches enable companies to interact with consumers. Configuration Tools as well as Innovation Contests invite users outside the company’s four walls to become an active part of new product development. In part two of this article you will learn how Audi and Henkel empowered the crowd and turned them into co-producers.

Anatomy of an Effective Front-End of Innovation Cycle

The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.