Dominik Walcher is professor for marketing and innovation management at Salzburg University of Applied Sciences / School for Design and Product Management. He studied architecture and management at the University of Stuttgart, the Technical University Munich (TUM), and the University of California at Berkeley. His doctoral thesis about mass customization and ideation contests was awarded with several prizes. In the last years, he has extended his field of research to brand management, business creation and sustainability marketing. He was a co-founder of a startup company in the field of customizable and eco-intelligent products.