Dr. Hans Joachim Fuchs, Engineer and Economist, is Founder and General Manager of CHINABRAND CONSULTING, a China-focused management consultancy with offices in Munich, Boston, and Shanghai. He was a Director with Deloitte, Member of the Board with Braxton Associates, Vice Director of Swiss Prognos AG and Manager with the German Handelsblatt Publishing Group. His main consulting experience lies in Intellectual Property and Innovation regarding China and Asia.

From “Premium” to “Good Enough”: Frugal Innovation in the Emerging Markets

Frugal engineering means developing simple products for emerging markets and is becoming increasingly important for many companies. Frugal products are not cheap or inferior, they are simplified and yet qualitatively robust. But how can frugal products be developed successfully?