Product Development

Digital Factory of the Incumbent: Software of the Mind

This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.

Taking an Audience-Centric Approach During the Tech Adoption Lifecycle

Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?

The Future of Innovation: Learning to Lead with Heart

Design Thinking (DT), (also known as human-centered design) is an innovation process used to evolve products and services in business and social impact sectors. World-renowned companies like Apple, Google and GE use DT for business solutions, and top-tier colleges like Stanford, Harvard and MIT teach DT to students looking to solve the world’s biggest problems.

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

Why Your Company Should Have a Data Driven Culture

The Information Age has made way for several innovations across the business world. While the business industry—much like the American educational system—has been slow to the uptake of implementing technological advancements into their marketing and planning strategies, the 2020s herald a new age for the use of data and technological advancement in companies big and small. 2019 is a fantastic transition year for learning how to use big data in a big way.

How to Develop Innovative Leaders

There is no arguing that in today’s marketplace companies must innovate to survive. There is more pressure now than at any other time in history for innovation, especially if companies want to be industry leaders. This is because rapidly changing technology is continually driving changes in markets and shifting trends in customer behavior and expectations.

Innovation and Process Automation for Small Businesses

In the world of small businesses, there are only three golden rules you need to keep in mind:

Increasing Experimentation and Autonomy Capability: The New Corporate Innovation Imperative

In the past 12 months, there has been a concerted push to foster a more experimental and autonomous workforce within mature, corporate organizations. This is impacting how innovation professionals operate, drive value, and ultimately succeed in their own careers.

How to Keep Your Employees from Losing their Creativity

The most successful businesses and corporations in the world place employee satisfaction on the same pedestal as customer satisfaction. These corporations understand that without a loyal, creative, and cohesive team of satisfied employees, success cannot be attained.

What are Circular Business Models (CBM)?

Shortly, the demands and needs of approximately nine billion people will be about three times the current resources. At this time challenges will accelerate for the deficiencies of resources and enormous production of waste. Circular Business Models (CBM) is the solution for not only improving resource management and decreasing waste production but also reducing costs and expanding firm performance.

Design Thinking: the Road Towards Innovation

Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity.