Product Development

ODI Practitioner Insights: An Interview with Marco de Polo from Roche Diabetes Care

It is quite rare for a company to open up and offer a true and detailed insight into their unique practices and experiences on their path to becoming more customer-centric. However, Marco de Polo from Roche Diabetes Care does exactly this in this interview with Martin Pattera.

What Innovation Funnel Should I Use?

After a decade working in innovation, I think many of us are sick and tired of seeing a funnel on another slide at an innovation conference. Lots of ideas at the top, just a few implemented ideas at the bottom… we get the idea.

5 Tips to Create a Strong Product Vision

Every startup and growth-oriented business needs to focus on innovation in order to come up with compelling brand stories and messages, engaging products and services, and amazing marketing tactics that will put the company on the map and allow it to become an authority in its niche.

2020-01-23T12:13:11-08:00January 28th, 2020|Categories: Strategies, Support for SMEs|Tags: , , , |

Digital Factory of the Incumbent: Software of the Mind

This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.

Taking an Audience-Centric Approach During the Tech Adoption Lifecycle

Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?

The Future of Innovation: Learning to Lead with Heart

Design Thinking (DT), (also known as human-centered design) is an innovation process used to evolve products and services in business and social impact sectors. World-renowned companies like Apple, Google and GE use DT for business solutions, and top-tier colleges like Stanford, Harvard and MIT teach DT to students looking to solve the world’s biggest problems.

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

Why Your Company Should Have a Data Driven Culture

The Information Age has made way for several innovations across the business world. While the business industry—much like the American educational system—has been slow to the uptake of implementing technological advancements into their marketing and planning strategies, the 2020s herald a new age for the use of data and technological advancement in companies big and small. 2019 is a fantastic transition year for learning how to use big data in a big way.

How to Develop Innovative Leaders

There is no arguing that in today’s marketplace companies must innovate to survive. There is more pressure now than at any other time in history for innovation, especially if companies want to be industry leaders. This is because rapidly changing technology is continually driving changes in markets and shifting trends in customer behavior and expectations.

Innovation and Process Automation for Small Businesses

In the world of small businesses, there are only three golden rules you need to keep in mind:

Increasing Experimentation and Autonomy Capability: The New Corporate Innovation Imperative

In the past 12 months, there has been a concerted push to foster a more experimental and autonomous workforce within mature, corporate organizations. This is impacting how innovation professionals operate, drive value, and ultimately succeed in their own careers.