Henra Mayer is the CEO of Innocentrix (Pty) Ltd, a South African based innovation management company. Her expertise lies in the management and measurement of innovation results in the organisational context. Her aim is to assist clients to bring innovation to life by aligning strategic imperatives to drive results and building successful innovation eco-systems that showcase the impact of innovation. She has an innovation related MBA degree and is often asked to contribute articles to business publications on the topic. She regularly appears as guest speaker for radio stations, conferences and innovation competitions.