JAMES JOIA

Associate Director of External Business Development at Procter & Gamble.

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Connect + Develop℠ with Procter & Gamble

At the heart of P&G’s design for growth is their capability to innovate. Over 50 % of innovation should be acquired from outside the company, according to CEO A G Lafley. Read more about how P&G works with open innovation through the concept of Connect + Develop.