Why Virtual Experiences Are Here to Stay
The pandemic caused brands in all industries to embrace virtual events. But even once the pandemic eventually subsides, these digital experiences will continue to deliver value.
The pandemic caused brands in all industries to embrace virtual events. But even once the pandemic eventually subsides, these digital experiences will continue to deliver value.
Every year, IdeaScale conducts an in-depth study of their customer trends in order to write an annual report, provide benchmarks to our clients (and ourselves), and better understand the marketplace. This data gathering and analysis takes up the better part of our first quarter and our report is generally published in March, but 2020 is a unique year for the crowdsourced innovation community (and indeed for everyone in the world).
Machine learning is not a sci-fi concept anymore. Over the past few years, it has improved business operations in multiple ways. One of the areas that benefit from ML technologies the most is business communications. So, how does machine learning impact your internal and external communications? Let’s find out!
The pandemic and economic depression the world faces is a dark period for all businesses, but there are also opportunities. The companies that see the opportunities, and pivot to exploit them, will succeed, while those that fail to innovate will fade away.
As the adage goes, the only constant is change, and such is the case with consumer behavior. Thus, tracking trends, using business analytics to predict where the next trend may be, and acting accordingly with your marketing is a recipe for success.
I had the opportunity recently to interview fellow author Erich Joachimsthaler, the Founder and CEO of Vivaldi, one of the largest independent global strategy and business transformation firms, to talk with him about his new book The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, to explore the important role that connections play in both business and innovation.
I had the opportunity recently to interview fellow author Stefan H. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School to talk with him about his new book Experimentation Works: The Surprising Power of Business Experiments, to explore the important role that experimentation plays in business and innovation.
Investments that are necessary to innovate and serve customers are no longer sustainable while COVID-19 hastens the need to exploit the potential of digital innovations. Serving customers accurately during unprecedented times requires a new mindset and business model innovations. If banks respond to customer requirements in completely new special situations, they can gain trust and integrity and become winners of the crisis.
Since the outbreak of COVID-19, customer behavior has changed dramatically. To survive, businesses need to adapt by accelerating customer service trends that already exist.
One of the most significant ways the COVID pandemic impacted work has been to get much more of it done from home. Subscriptions to extra bandwidth and virtual meeting platforms skyrocketed. People’s imaginations and their capacity to make new things happen and change their work habits accelerated overnight.
I had the opportunity recently to interview fellow author Scott D. Anthony of consulting firm Innosight to talk with him about his new book Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization, which is his eighth book with his co-authors Paul Cobban, Natalie Painchaud, and Andy Parker. Congratulations Scott!
Until about four months ago, remote work was somewhat of a rarity, and, at very least, something most people were unfamiliar with. One of the few COVID-19 silver linings, however, was that many companies were forced to have their employees work remotely due to stay-at-home orders. This meant more time with families, less time in transit, and, for a lot, a surprising sense of comfort at "the workplace."
Every year, IdeaScale hosts the global Innovation Management Awards and honors winners in three different categories: engagement, process, and implementation. We see these categories as the cornerstones of any successful innovation program, so the winners this year actually excel at each of these things.
Cyprus is politically divided, movement is restricted, and there are two different authorities and sets of laws. How can innovation and entrepreneurship thrive in such a polarized environment - and alternatively, how does that polarization drive innovation?
Every year, IdeaScale undertakes a comprehensive audit of our system data, our customer conversations and survey data in order to develop report on the state of crowdsourced innovation.