Laura-Adelina is a Commercial Manager for Qmarkets; a company that provides fully customized, flexible Innovation Management solutions across the globe and across all industries. Laura-Adelina’s professional qualifications range from BA in Quantity Surveying to Masters in Innovation Management from Central Saint Martins College in London. Her passion is in connecting minds to hearts whilst using enabling technologies to unravel the best ideas that benefit the most people.


Innovation is not always nice to have. Unless you play-to-win!

Because of today’s business hype for innovation we encounter situations where there can be too much of a good thing going on and successful companies tend to be aware of this potential pitfall. As much as a complete lack of innovation will lead to failure in an organization, left unmanaged, too many innovative ideas can cloud the judgement on which ideas are truly great. Innovation management therefore is crucial in the success of any organisation.