Louise Koch is a rare hybrid of anthropology, innovation, and business. She has worked with user-driven innovation in both public and private sector for a number of years, and is a frequent guest lecturer and advisor at University of Copenhagen. With the consultancy company BOP Innovation (www.bop-innovation.com) she is pioneering the field of Base of the Pyramid and Inclusive Business, working as a consultant to several multinational companies and being a delegate of Cornell Global Forum for Sustainable Enterprise. Recently she joined Grundfos as a Program Coordinator for the strategic global CSR programme. She is a popular, enthusiastic, and inspiring speaker on innovation and how to make the world a better place by using the power of business.