Marcus Linder


Marcus LinderMarcus Linder researches environmental innovation among industrial firms at Chalmers University of Technology. Focus areas include strategic rationale and the practical how-to of including environmental aspects in the innovation process. An important starting point is that profitable environmental innovation often require more than just “quick-fixing” a firm’s existing offers. Theoretically, Marcus is grounded in the problem-solving perspective on management, a subset of the knowledge-based view of the firm. In terms of applied innovation management, his main passion lies in business model design. He is currently employed as a PhD student at Center for Business Innovation at Chalmers University of Technology. Before starting his PhD studies, Marcus successfully performed a business innovation project at CBI culminating in a new product concept now planned for market introduction by Göteborg Energi.


Why executives should spend more time and less cash

Innovation management as a topic is wider than any single website can hope to cover completely. Marcus Linder, an innovation researcher at Chalmers, offers a regular column at covering the most inspiring and actionable contents from other online sources, such as blogs and magazines. The first favorite link? Why executives should spend more time and less cash on innovative projects.