VENKATAKRISHNAN BALASUBRAMANIAN
Venkatakrishnan is a Research Analyst with Infosys Labs, the Technology, Research and Innovation arm of Infosys. His interests include innovation management practices, co-creation, and innovation management platforms and tools. He can be reached by email. The views expressed in this article are personal and not those of the company.
When conceptualizing a new idea, it is essential to direct the thinking to specific dimensions and search answers to certain questions to help evolve the idea from the initial thought through the various stages of innovation. This article suggests a framework for conceptualizing an idea and helps develop an understanding of the dimensions and questions that you need to consider.
