Zac Lyons serves as a Strategy Advisor for Strategyn Consulting and helps clients apply outcome-driven innovation theory to their marketing and new product development efforts. His clients include Microsoft, IBM, Hewlett-Packard, H&R Block, Toronto Dominion, and other firms in the information, technology, and financial services industries.

Stand Out from the Competition by Stepping Back

Now that you have successfully developed an innovative new product or service, how do you stimulate market demand? Your customers are overwhelmed with the number of product and service choices that exist in the market today and the volume of marketing messages that bombard them. It is estimated that the average American is exposed to hundreds of advertisements a day and this number is only growing. The only way to stand out from the competition is to step back and establish a clear and credible point of distinction.

2019-10-15T15:06:36-07:00October 26th, 2010|Categories: Column & Opinion|Tags: , |