Cardboard’s Increasingly Diverse Future

Cookers, bikes, beds, tents, a school club, computers, vacuum cleaners, coat hangers - they are part of a growing range of new applications for cardboard, old and new. A combination of trends is enabling this growth: consumer expectations to reduce and reuse packaging continue to rise; new processes are enabling more effective cleaning of paper for re-use; emerging nations are focusing on frugal innovation and new products to support growing aspirations and local markets.