Evolving Innovation in Large Companies Through Web 2.0: No Goals – No Promise
The impact of Web 2.0 has lived up its early technology buzz, and has produced a new ‘economy’ based on sharing. Many firms are seeing these new technologies as facilitating innovation, but are unsure about how best to exploit them. This article is the opener to a series of pieces on how to achieve innovation using the enablers offered by Web 2.0.