Web 2.0 exponentially increased the transactional nature of the Web, and forever changed the way people express themselves, conduct business, learn about different subjects, shop, form communities, collaborate, and share their personal information. But the embrace of Web 2.0 has also introduced serious questions about the inherent risks associated with the use of these tools.
The impact of Web 2.0 has lived up its early buzz and has produced a new ‘economy’ based on sharing. Many firms recognize that these new technologies facilitate innovation but are unsure about how best to exploit them. Marta Dominguez looks at how to enable innovation through Web 2.0.
Has the virtual world become stifled by the comfort and ease of following successful platforms? Gunjan Bhardwaj offers his hopes and suggestions on how to update online business models.
The impact of Web 2.0 has lived up its early technology buzz, and has produced a new ‘economy’ based on sharing. Many firms are seeing these new technologies as facilitating innovation, but are unsure about how best to exploit them. This article is the opener to a series of pieces on how to achieve innovation using the enablers offered by Web 2.0.