By: Mark Bidwell
Are we still stuck in the innovation processes of the last century? On this week’s episode, Alexander Osterwalder looks at some of the fundamental problems in industries such as banking or pharmaceuticals and why the value propositions of today are not very satisfying for customers. Alex explains why the time has come to create new organizational structures and add a space where new business models and new value propositions can thrive.
Welcome to the Innovation Ecosystem podcast where Mark Bidwell and Roddy Millar interview remarkable and thought-provoking guests about innovation, leadership and change in the world of business.
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Listen to ‘Inventing The Future’ with Alex Osterwalder
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Alexander Osterwalder is a sought-after author, speaker, workshop facilitator and adviser on the topic of business model design and innovation. He has established himself as a global thought leader in this area, based on a systematic and practical methodology to achieve business model innovation. Alex invented the Business Model Canvas , co-founded strategyzer.com and lead authored Business Model Generation which sold a million copies in 30 languages. Executives and entrepreneurs all over the world apply his approach to strengthen their business model and achieve a competitive advantage through business model innovation.
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Mark Bidwell has extensive experience catalyzing and driving change in a variety of marketing and leadership roles at market-leading companies such as BP Oil, The Hay Group, and Syngenta, where I lhe the creation and development of a $2bn Specialty Crops business unit. Mark’s initial exposure to disruptive innovation involved launching London’s first home-delivery supermarket, followed by introducing the first web-based consulting product to European clients in 1995, which formed the basis of a business that today generates revenues approaching $150m.
Through the innovation ecosystem show, Mark and Co-founder Roddy Millar bring you key insights, fresh perspectives, and proven tools you can use straight away to make you more successful professionally and personally.
For more information, please visit markbidwell.com or email mark@innovationecosystem.com