By: Eva Wislow
If you want to win, you need to be smart. As a pitch presenter, you’re ought to not just capture the attention of your prospects but also win their hearts. In today’s marketplace, innovation is highly appreciated and wanted. Coming up with a brilliant new product idea is the first aspect. The second is about how you present it to those who might be interested to get involved.
In today’s post, we’re presenting several effective strategies which you can take advantage of when presenting your next pitch. You’re also getting a lot of extra tips and tricks, so pay attention and take some notes!
1. Research, Research, Research
The more time and attention you put into your research process the more powerful your presentation will be. Most of the times, your guest lists will not be kept in secret. You can get access to the names of the individuals who will attend your pitch presentation, and you can leverage this information to prepare for the presentation.
Fortunately, you can get access to your attender’s social media profiles. A simple Facebook name search, or even better, a LinkedIn name search will bring you lots of helpful information. Get to know the people who will be watching you present your innovative idea.
Try to understand what will make them emphasize with your mission. If they’re mostly engineers, you can start by saying “I always dreamed of becoming an engineer. Since I was a child, I used to love…” This is a story which will help you connect with those who are also extremely passionate about engineering, and you’re telling this story because your audience is made up of engineers.
I think you got my point. Researching your audience before going in is crucially important for the success of a pitch presentation.
2. Plan Your Presentation Precisely
Planning is also crucially important. You need to know what points to make, how to make them, and how to maintain the attention of your listeners. Here are the 3 things you should always consider when planning your presentation:
- How much time do you have? If your time is short, you need to refer only to what’s important. Narrow your presentation while keeping it extremely concise and easy to follow.
- What are the 3 most significant aspects that you want to present? You see, you can speak about your product and dreams for 10 hours. However, your potential investors do not have that patience, and they want to know only what’s important and significant for them to be able to make a decision.
- Can people hold their questions until you’ve finished speaking? You want to get through your presentation as quickly as you possibly can. You don’t want to be interrupted, so make sure that your presentation has a constant flow that is less likely to be interrupted by questions.
3. Show Emotional Involvement and Get Personal
David Kerber, the HR Manager at CareersBooster, was kind enough to provide us with a worthy insight:
“People that attend your presentation are expecting a lot of things. They want your idea to be good, but they also want you to be a great partner too. In order to impress with your speech, you should get personal and emotional. Make them emphasize with the mission of your brand, and make them feel what you’re feeling.”
Show them that you’re a person, not a robot who’s trying to earn more money. After all, your investors are also human beings who function under the same rules and principles. Make them like you, and they’ll immediately start liking your idea even more.
4. Tell Your Story
Make your presentation interesting by relating your story and initiative. Make it interesting. Tell why you’re here, why you want to do this, and why you believe that the accomplishment of your plans is critically fundamental for you and for the marketplace.
Stories are helpful because they also create emotional rapport between people. The better stories you tell the more attention and interest you will retain.
5. Be Positive, Always!
When you present something, especially an innovative pitch, you need to send the right vibes to your audience. Step in with an incredibly powerful, positive energy. Show them that even though conceiving your product or service was hard, you still have the energy to pursue it until you succeed.
Moreover, positive energy will make you look and feel better during the presentation. Most probably, your prospects will also be affected by the vibes you send while speaking to them. Moreover, show great confidence in your ability to succeed at whatever goals you’ve set!
Presenting a perfect speech is not really impossible. Even though “perfect” is a very subjective term, if you hit your objectives, you can call it perfect. However, like everything in life, everything we do and experience puts us through a learning curve. The more we practice something the better we get at it. It goes the same with speeches. Be patient.
About the author
Eva Wislow is an entrepreneur and career coach from Pittsburgh, PA. Eva has a degree in Psychology and she is focusing on helping people discover their true calling. She maintains a strong interest in bringing the digital revolution in human resources. She writes for Business.com and other well-known resources. Follow Eva on Twitter.