If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.
One of the reasons why so many crowdsourced innovation programs struggle is because it is difficult for innovators to gather, process, select and implement ideas on a continuous basis.
The right innovation metrics and indicators are often difficult to find and apply. Not many CEOs would be able to show innovation dashboards with 3-5 simple KPIs.
Industry leaders recognize the importance of innovation in product development and business processes. Investing in the latest innovation seems like an ideal step forward, but it’s also a risky investment for anyone concerned with ROI. This can apply to anything from technological upgrades (and requisite training) to a change in management structure.
No matter the decade in which you grew up, the future promised one thing: flying cars. And yet generation after generation has been disappointed as our technological progress that has given us everything from angry birds to nanotechnology, but… still no Bladerunner vehicles.
In the aftermath of the EU’s General Data Protection Regulation (GDPR), businesses aren’t crying out for data superheroes; but for a complete, well-drilled data army. According to Gartner's Research Vice President, Mario Faria, 90% of businesses will employ a Chief Data Officer (CDO) by the end of this year. However, in a world increasingly governed by data, it is no longer the sole responsibility of a c-suite to ensure compliance – every individual is equally accountable for protecting consumers’ privacy.
I’ve recently been advising a range of leaders in how to start successful innovation programs. A couple are relaunches of efforts that were abandoned in the past, and others are starting from scratch in organizations (and sectors) that are more comfortable with the status quo.
This is the third in a series of articles that explore the impact of the 4th Industrial Revolution on how we are living our lives today and what we can do to ready ourselves for the workplace of the future.
The world is seemingly getting smaller. With the rise of social media in the last decade, everyone has constant access to what's happening all over the world. Countless stories circulate on the internet every day highlighting entrepreneurs---young and old---who are at the cusp of innovation with their new products and ideas. Some stories go viral, catching the eye of millions of people who are in awe at the individuals' innovative solutions to solve problems.
In 2008, Dave Carroll, a Canadian guitarist and songwriter, flew with United Airlines from Halifax, Nova Scotia to Omaha, Nebraska with a stop at Chicago’s O’Hare airport. During the layover at O’Hare a fellow passenger saw the baggage handlers throwing baggage including Carroll’s precious guitar.