Innovation experts love to make lists of obstacles to innovation. These lists include issues like lack of time, resistance to change, poor communication, middle management and so on. Employees like to cite obstacles such as these in part because they place the blame on the organisation and their mangers rather than on themselves. And, indeed, can you imagine a middle manager responding to a questionnaire on obstacles to innovation with the answer: “Why, I believe I am a major obstacle to innovation in this firm.”? But the truth is, possibly the biggest obstacle to innovation is simply that people do not stop and think!