Seldom has a single technological innovation affected so many markets at once - the music industry, hardware vendors, the labor market, artists and consumers themselves. This is the story of how the iPod was made. In a quest to make music more portable, designers and engineers at Apple got together to create the iPod. Steve Jobs, in his quintessential style, maneuvered through established, entrenched industry interests to finally price music in a way that addressed all stakeholders. An idea, however brilliant and singular, reaches perfection when many heads work together. The iPod story is as much a lesson in team collaboration as it is in decisive leadership.