Claire Holland

CLAIRE HOLLAND

Claire Holland is Director of Marketing Communications at agencyEA in Chicago, a brand experience agency specializing in experiential, digital and traditional engagement. She guides the strategic vision of the company’s brand, messaging and voice, while supporting and evolving brand strategies for clients. Holland also oversees agencyEA’s internal and external marketing communications, including digital marketing and public relations.

How To Measure Event ROI (Return On Innovation)

Everyone knows about ROI, as in “return on investment.” But for evaluating the success of an experiential brand event or marketing campaign, businesses should take an equally close look at ROI, as in “return on innovation.”

Ideascale2021-12-07T16:14:33-08:00December 9th, 2016|Categories: Enabling Factors|Tags: brand loyalty, branding, engagement, event, event management, innovation challenge, innovation metrics, innovation value, investment, measuring innovation, metrics, return on innovation, ROI|