Colin is a Senior Manager at Kalypso, an Innovation Consulting firm, focused on giving teeth to the term “Innovation”. At work he enjoys helping others find new approaches to New Product Development, Change Management, and Go-to-Market Strategies based on global practices and consumer-centric thinking. In his spare time you can find him either golfing or in the Dawg pound cheering on the Cleveland Browns.



Your Consumer and the Innovation Equation – Why They May Not Be Involved Enough

Identifying (let alone creating) a new innovation that will dramatically grow your business is difficult. Line extensions and product / package refreshes will keep the business moving forward and engaged with consumers. But what about the breakthrough innovation that executives are expecting? Transformational innovation requires significant investment, risk taking, and preparation which can be a challenge to coordinate.