customer engagement

So You Think You Know Your Competitors? Think Again.

A brand-new car sold by a vending machine and a robot that brings in the laundry - in this article, we'll explore how to prepare for new competitors entering the market.

Customer Service Innovation: What You Need to Know

At its core, customer service is simple: Make sure your customers are happy. But even if you’ve succeeded in making your customers happy for a time, constantly improving your customer service should be a goal for you and your business, as it can help you stand out from competitors.

Three Steps to Becoming a Data Leader

In the aftermath of the EU’s General Data Protection Regulation (GDPR), businesses aren’t crying out for data superheroes; but for a complete, well-drilled data army. According to Gartner's Research Vice President, Mario Faria, 90% of businesses will employ a Chief Data Officer (CDO) by the end of this year. However, in a world increasingly governed by data, it is no longer the sole responsibility of a c-suite to ensure compliance – every individual is equally accountable for protecting consumers’ privacy.

Digital Factory of the Incumbent: Software of the Mind

This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.

Taking an Audience-Centric Approach During the Tech Adoption Lifecycle

Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?

Five Visible and Invisible Forces Behind Digital Innovation

Innovation is what leads to differentiation. There need to be both “hard” and “soft,” visible and invisible forces to drive the success of innovation management.

The Technology That Makes You Buy More Online

Who among us doesn't shop on Amazon, EBay or Ali Express? Remember when we still went to actual stores for every single purchase? It wasn't that long ago. And if you think we've reached the end of the process, you're mistaken - the world is going to keep changing. The direction is clear. We're in the midst of a tremendous change.

How to Use Innovation Metrics

Last year, one of the most popular topics at the annual Open Nation innovation conference was metrics. How do you measure your innovation capabilities? How do you track your results from established programs?

How To Effectively Deal With Unhappy Clients

No matter what the nature of your business is, you will inevitably encounter unhappy clients. Whether this is because it’s the fault of the company or something that couldn’t have been prevented – your first priority needs to be solving the problem.

Tech That’s Transforming Consumerism for the Better

Consumerism is already undergoing some big changes, and there will likely be even more as technology asserts itself as a dominant presence. But how exactly will these up-and-coming technologies impact manufacturers, retailers and, of course, modern shoppers?

3 Unique Ways to Improve the Online Engagement of Your Business

There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.

2019-04-30T16:47:20-07:00December 19th, 2018|Categories: Strategies|Tags: , , , , , |

How Customer Experience Affects a Company’s Revenue

Customer experience is perhaps the single most valuable and emphasized component of business operations. Both B2B and B2C companies greatly value the concept of creating exceptional customer experience as the bottom line of achieving revenue growth.

6 Mistakes to Avoid When Creating a Social Media Conversion System

Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.

Strengthening Your Intra- and Inter-Department Partnership – The Welcome Side Effect of Design Thinking

Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, instead of stepping on each others’ toes and pointing fingers. A world where all parts of the organizations work together with a shared sense of purpose, no matter how different their cultures, processes, and systems, have been in the past.