Dan Keldsen

DAN KELDSEN

Dan Keldsen is a partner at Human 1.0, a customer strategy firm that helps companies innovate business programs, practices and organizational culture to realize the benefits of social media and Web 2.0. This article is based on one that appeared on the Collaborative Innovation website.

Collaborative Innovation on the Retail Floor at Nordstrom’s

By combining physical and digital elements in our innovation experiments, we can often uncover significant opportunities that weren't apparent before. Dan Keldsen shares a fascinating example from a retail setting.

Ideascale2021-12-02T17:56:26-08:00December 20th, 2011|Categories: Collaborative Innovation|Tags: agile development, apple, clothing sector, collaborative innovation, customer engagement, customer experience, customer integration, customers, design team, developers, development process, direct contact, experimentation, flash mob, high-touch, Innovate, innovation experiments, innovation testing, iterative prototyping, lean user experience, prototype, purchase experience, retail industry, shopping experience, storyboarding|