In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.
Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes and tools.
By combining physical and digital elements in our innovation experiments, we can often uncover significant opportunities that weren't apparent before. Dan Keldsen shares a fascinating example from a retail setting.
What is a realistic level of participation in idea generation events? Jeffrey Baumgartner sheds some light on this important issue.
Just as television shows age, so do businesses. It is important that managers of these businesses not fall into the same trap as many television executives, better known as "jumping the shark."