customer experience

Three Steps to Becoming a Data Leader

In the aftermath of the EU’s General Data Protection Regulation (GDPR), businesses aren’t crying out for data superheroes; but for a complete, well-drilled data army. According to Gartner's Research Vice President, Mario Faria, 90% of businesses will employ a Chief Data Officer (CDO) by the end of this year. However, in a world increasingly governed by data, it is no longer the sole responsibility of a c-suite to ensure compliance – every individual is equally accountable for protecting consumers’ privacy.

Driving Exponential Online Growth by Creating and Reaching New Digital Customers

How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.

How Customer Experience Affects a Company’s Revenue

Customer experience is perhaps the single most valuable and emphasized component of business operations. Both B2B and B2C companies greatly value the concept of creating exceptional customer experience as the bottom line of achieving revenue growth.

3 Ways How DRaaS Can Help to Save Your Business

Disaster recovery as a service (DRaaS) is a category of cloud computing designed to protect applications and data against natural and human disasters. It ensures that service disruption of a business is kept to a minimum by enabling a full recovery through the cloud. Most often it is handled by a third-party provider and managed by your internal IT personnel, removing some workload from your IT professionals and giving them peace of mind.

AI and Customer Experience: Will the Marriage Work?

Artificial Intelligence, like other digital transformations, have been commemorated in the field of customer experience for many years. However, it’s now the rage and this technology has been touching the sky. Today, the AI technology with its potential to mimic the human interactions have been so widely embraced by both the customers and brands that there’s no denying the fact that the AI in customer experience marriage will definitely work.

2019-04-30T16:58:33-07:00September 6th, 2018|Categories: Strategies|Tags: , , , , |

It’s All About Interaction!

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.

Which Fintech Businesses Will Prevail in the Digital Future

One of the most popular resources that IdeaScale has ever created was our white paper about how crowdsourcing was going to impact the financial sector. I think the reason why that white paper was so popular was because crowdsourcing was just one of many emerging trends that were beginning to shake up the financial sector. Other financial trends included the emergence of blockchain, sophisticated hacker schemes, and much (MUCH) more.

Defining and Demystifying Retail Experience Futures

It's that time of year, following the holiday excess many of our waistlines are looking a little fuller and our email inboxes are full of newsletters, including 2018 predictions and the key trends to consider.

What are Circular Business Models (CBM)?

Shortly, the demands and needs of approximately nine billion people will be about three times the current resources. At this time challenges will accelerate for the deficiencies of resources and enormous production of waste. Circular Business Models (CBM) is the solution for not only improving resource management and decreasing waste production but also reducing costs and expanding firm performance.

Key Customer Service Trends You Need To Be Aware Of

Customer service is an essence of modern business. It surpassed prices and products as the most important brand differentiator a long time ago. According to the recent survey, almost 100% of global consumers claim that customer service is crucial in their choice of the brand. That’s why you need to stay up to date and learn about the key customer service trends in this article.

How Idea Implementation is Like Legislating

In a recent audit of site content on InnovationManagement.se, site publishers noticed that although there is a great deal of information about how to architect and run idea management programs, there isn’t a whole lot of information about how to implement ideas.

Take Your Business Model to the Next Level

Your business model should answer two important questions: (1) What is your value proposition and (2) how are you organizing your company and your ecosystem to create this value. The 8 building blocks of the business model template help you to visualize your answers and think strategically about your business model.

Four of Five Social Innovators Recommend…

Gartner predicts that four of five large enterprises that pursue social innovation with their employees and the world at large will, over the next couple years, fail in their endeavors. Ouch. Meatloaf gave better odds. In this article innovation architect Doug Collins explores how you might increase the odds of gaining a coveted membership to the twenty percent club.

Engagement Is Key to Business Performance: Digital Innovation as Catalyst

Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.

The Role of Social in Innovation Strategy

In a recent SAP Community Network post Harun Asad mentioned innovation as one social strategy. In this article he explores the role of social in innovation strategy more broadly, and cites several real-world examples as well as shares some predictions for the future.