Eugene Ivanov

EUGENE IVANOV

Eugene Ivanov writes about crowdsourcing, open innovation and innovation in general. He blogs at Innovation Observer, edits monthly newsletter on crowdsourcing “We the People of the Crowd” and tweets @eugeneivanov101.

Don’t “Fiddle” with the Crowd – Ask it Better Questions Instead

As the examples of successful use of crowdsourcing to address complex technical, business and social issues grow in numbers, so do the instances of failed crowdsourcing campaigns. To make crowdsourcing a widely recognized idea-generating and problem-solving tool, it’s imperative to understand the reasons of why this tool can fail or underperform.